The United States Auto Club (USAC Racing) announced plans for an unprecedented twenty-six hours of off-road race programming with original content, one-hour shows in prime time Thursday night slots. The production will feature racing action for all professional off-road classes following the drivers and crews throughout the 2010 racing season to the greatest off road venues such as Crandon, WI, Chicagoland Speedway and Bark River MI.
"This innovative approach to off-road racing will offer viewers an in-depth, behind the scenes look into our racing series and develop a closer relationship to our drivers and crews following the story lines that lead up to and through the racing action," stated Kevin Miller, CEO of USAC Racing. "The use of groundbreaking technologies for the high definition production will showcase the racing action as never seen before and bring a broader audience into our sport with a six month consistent prime time slot on a premier HD network."
Additionally, each race will be offered through live streaming coverage simultaneously through various Internet outlets, ensuring the sports core enthusiast's immediate access to all the racing action. These outlets include both sponsor sites and social media sites to ensure a vast and broad audience for live event coverage.
The production team will be meeting with teams, drivers, sponsors and tracks in the coming weeks to initiate the background for more detailed coverage of the sport. The TRAXXAS Championship presented by AMSOIL in 2010 will debut at the largest spectator attended short course racing facility, the Big House in Crandon, Wisconsin on June 19th–20th.
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